Progressive web apps enable developers to create native app experiences through a web browser. Here are 10 successful PWAs you might recognize, and how they’re helping businesses better reach their customers.
Progressive web apps are a growing trend in UX development, because they offer the benefits of native app experiences through a web browser. In a mobile-first world, they are especially useful for meeting online customers with great experiences wherever they are, whether on a mobile device or a desktop.
When customers use a PWA, they have the ability to save it to their home screen in order to use it as a standalone app. The app can send them push notifications, and users are even able to access features offline. All of these benefits are available without enterprises needing to distribute the app through online marketplaces like Google Play or the App Store.
What’s more is that progressive web apps have become more common than you might realize. Here are 10 successful PWAs you’ll recognize and maybe even use.
When the social media giant wanted to find a way to engage more mobile users via the web browser in order to increase overall usage of their platform, they found that a progressive web app was the way to go.
Here are a few benefits that Twitter saw from their social media PWA.
The reason for these increases is that Twitter Lite optimized data consumption and image loading so that users could have a more responsive experience.
Pinterest is another social media site that sought to improve user experience with a mobile web app, which launched in 2018.
A year later, here were the key metrics that show how a PWA helped Pinterest better connect with users.
These kinds of numbers are astounding, and they speak to the importance of having a truly mobile-first UX strategy.
While BMW was founded in 1916, the luxury car company wanted to freshen up its online presence and optimize their mobile site for speed, performance, usability and design.
Here are the results from their progressive web app.
While most people don’t purchase a car completely online, that’s where their customer journey often begins. For a brand that’s all about premium experience, BMW was wise to invest in their mobile online strategy.
For a fast-service cafe like Starbucks, online mobile orders are a key aspect of good customer experience. The speed and convenience of intuitive online ordering, as well as built-in perks for return customers drives much of their sales.
Here’s what Starbucks was able to accomplish with their progressive web app.
When you need your coffee before your morning commute, speed is everything. That’s why a progressive web app was extremely beneficial for Starbucks.
Before the business magazine implemented their progressive web app, Forbes readers who visited the site on mobile could expect load times of up to 20 seconds. Needless to say, that’s simply untenable.
With a PWA, Forbes was able to significantly streamline their mobile experience in order to retain readers and get them to their content faster.
Tinder is an online dating app that depends on a mobile experience wherein users swipe in different directions to connect with or move on from potential matches.
With a progressive web app, Tinder was able to increase load times and improve app performance, in order to help people get connected to matches faster.
Alibaba is a large e-commerce platform that depends heavily on mobile experiences for sales. While the enterprise had utilized a native mobile app in the past, leadership realized that they were missing an opportunity by not meeting users where they are in the web browser.
Here’s how a PWA helped Alibaba optimize for mobile.
More users and higher conversions means higher profit.
In order to cut through the noise of a twenty-first century world and deliver stories that matter, Washington Post was looking to provide the fastest mobile news experience on the web.
With a progressive web app, the news organization was able to provide readers with almost instantaneous loading.
As a streaming video service, Hulu has been on the forefront of the digital revolution from in-store rental experiences to in-home entertainment delivery. And as part of that continuing revolution, they have sought to optimize their experience for mobile devices.
With a PWA, Hulu streamlined the process of visiting the site by allowing users to quickly and easily add the app to their home screen or desktop.
While Lancôme has a successful history of collaborating with large department stores to promote and sell their products, they have pivoted to more modern means of reaching and retaining customers online.
Here’s what the luxury cosmetics organization has been able to do with their PWA.
When users shop for something that Lancôme has to offer, they are expecting a luxury experience. That includes online mobile UX.
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