Entando Has A Whole New Look! Here’s What It’s All About.

As an organization that believes in continuous innovation, Entando has recently rebranded to visually reflect the values we hold as a company, as well as the vision we’re casting for enterprise software. Here's a closer look.

Entando - Tuesday, June 23, 2020
Tags: Life

As some of our Italian friends may know, our company name is a play on a Sardinian phrase that roughly translates to “What’s Next?” Looking to what’s new and innovative is written into the organizational DNA of Entando. 

We believe that continual innovation is essential to the success of any business. And if 2020 has shown us anything, it’s that change can happen more quickly than we ever anticipated. Organizations need to pivot quickly, make bold steps, and be proactive in moving quickly toward their next big innovation. 

With that in mind, we here at Entando never want to get too caught up in the successes of the past. We believe the best days of our company, our customers, and our partners can be most clearly seen by looking through the windshield, rather than into the rearview mirror. 

So we’ve completely rebranded our logo and marketing materials, and we’ve given our website an entirely new look and feel. There wasn’t necessarily anything wrong with our old look. But it was just time to see what’s next. Our hope is that this overhaul will result in a better, more modern experience with Entando for you and your team.

Here’s a closer look at our rebrand. 

Entando’s Look Through The Years


Entando was originally founded as a system integrator. But when we saw the high demand for tools and services that would help enterprises create modern online experiences, we refounded as a product company. 

We now offer the leading micro frontend platform to build enterprise web applications on Kubernetes. We also offer Professional Service packages, subscriptions, training and certification, as well as partnerships. Our main core value is customer success, supported by our commitment to quality and innovation. 

As we continue to grow, our ability to serve our customers better and increase their ability to provide modern user experiences continues to expand with us. And as Entando continues to evolve, we want our look to evolve with us. 

The New Look

the new look .png

Our new logo is meant to reflect who we are and the things we value. We value the developer experience and the open source community. And we strive to be growth-oriented and innovative. Entando is here to deliver the best platform, tools, technologies, and methodologies to help you create the most modern user experiences possible.

A Vision of Innovation


As a part of our new branding, we want our look and feel to be as adaptable our organization is. Visually, we want to communicate flexibility and the ability to adapt to best fit the given context. 

Similarly, these are the values we've implemented into our platform. Entando platform supports agile development through tools like the Entando Component Generator built on JHipster, which helps you easily create and microservices and micro frontends and assemble them onto a single page.

With Entando you can even create modern experiences through progressie web apps to deliver intuitive and high performing UX on any channel or device. And as a Kubernetes-native platofrm, Entando also enables you to scale more effectively and efficiently, only scaling up the parts of your site or app that are experiencing higher traffic. 

Learn More

If you’d like to take a closer look at Entando’s new look, we invite you to browse our website. You can also download the Brand Book in our new and improved press kit


Build better UX faster using micro frontends on Kubernetes with Entando.

When release cycles take months instead of weeks, your business is left unable to deliver modern online experiences. Development bottlenecks slow your ability to make application updates, keeping you from iterating and innovating. And outdated or clunky UX keeps you from winning customers over and retaining them.

So that’s why we created a platform to help you get your ideas to market faster.

Entando is the leading micro frontend platform for building enterprise web apps on Kubernetes. We want to change the way enterprises think about building their apps, sites, and portals in order to innovate more quickly.

With Entando, you can leverage the Entando Component Generator built on JHipster to create micro frontends and assemble them onto a single page. Then reuse UI/UX components across multiple projects via the Entando Component Repository, saving money and increasing development speed. Scale quickly and effectively with Entando’s custom Kubernetes operator, automating the deployment of scalable, self-healing applications.

Entando is open source with available enterprise support. Begin developing on the platform today, and get a quote to see how our Professional Services team can help your enterprise build better apps, sites, and portals--faster.


Learn How To Create Better Apps, Portals, & Websites--Faster.

This white paper outlines how your organization can accelerate UX innovation by developing with micro frontends on Kubernetes, as well as how a micro frontend platform can help you execute this methodology more effectively.