How Conflux Supports Entando in Helping Data-Driven Design Companies Achieve Success

Entando recently announced a partnership with Conflux, a consulting boutique specializing in UX research and design. Here’s how they’re supporting us in helping enterprises build better apps faster.

Luigi Greco - martes, 27 de octubre de 2020
Tags: Technical

Luigi Greco is the Founder and CEO of Conflux. 

A few years ago, back in 2001, IBM published a famous paper on the costs of usability. In it they outlined the value of investing in simpler software to use with one simple statistic: “Every dollar invested in user experience makes between 10 and 100 dollars.” 

Over the years, more research has strengthened this fact, demonstrating how defects in UX result in losses to companies in terms of productivity and earnings. On the other hand, the optimization of the user experience leads to positive and evident effects on the performance of digital interfaces and on the business.

In short, the investment in the redesign of the products used is worth the expense.

At Conflux, we believe that user experience is the new driving force of the technology industry and that it has replaced the old ways of designing services and digital products.

Within the next few years, user experience will become one of the main business needs for most companies pursuing digital transformation, regardless of their sector. 

Conflux’ mission is to design effective, usable, and performing experiences for our customers’ digital services and products by accelerating the process of adopting UX design methodologies. 

User Experience, Microservices, & Micro Frontends

Many successful companies such as IKEA, Upwork, Spotify, HelloFresh, and Zalando have been utilizing a microservice and micro frontend architecture for their web apps. 

As a rule, projects based on microservices always follow Ken Thompson's philosophy, which can be extended to micro frontends: “Do one thing and do it well.” It’s important to focus on a single task at a time and do it perfectly. The motto is not only intended as advice for programming work, it also describes how the individual microservices work.

The term “micro frontend architecture” describes a particular way of designing applications and software programs as a suite of independently deployable services, from the database up to the user interface.

A micro frontend architecture, therefore, allows for the creation of a large application in the form of small monofunctional modules. The foundations are developed independently of each other and link the entire project together.

Traditional software development is based on the principle of monolithic architecture: all the components are made in a single large application. Consequently, all individual services depend and draw on a large database and are offered through the user interface of a single application. The micro frontend approach is based on modules: each micro frontend (backed by a microservice) carries out a single task.

Entando is one of the leading companies in the technological development of micro frontends, capable of increasing agility in development, standardizing and accelerating innovation related to user experience.

The development of Entando micro frontends allows companies to have significant advantages. 


In developing a micro frontend, the work teams act in a completely autonomous way. There is neither an authoritarian and superior instance that establishes a way to proceed, nor the individual groups working on the project must constantly coordinate with each other. At the heart of the team, there is a single purpose which is the user of the feature or function.


Another advantage of independence is that the whole system becomes much more solid in this way. If a micro frontend stops working, doesn’t mean the entire application stops working. It means that a single component no longer works.


Micro frontends are set up as easily as possible so that the connection does not burden the entire loading process, for optimal use.

How Conflux Can Support Entando

In this scenario, Conflux supports Entando in helping data-driven design companies achieve success.

Conflux’ task is to bring user experience--understood in terms of methodologies, processes, and best practices--into enterprise web app projects. 

Entando has created the leading micro frontend platform for Kubernetes, for automation of deployment, scalability, and management of applications in containers. Kubernetes groups the containers that make up the applications in logical units to simplify management and visibility.

Entando's micro frontend platform, therefore, helps companies offer their customers better and more efficient experiences, so that for every dollar spent on “ease of use” the return on investment ranges from $ 10 to $ 100. (Source: The Six Steps For Justifying Better UX)

Concretely, Conflux has built a UX practice for Entando, with the following services that can be provided in North America. 

  1. UX Engineering Service
    • Project Analysis
    • Shareholder workshops
    • Competitive solutions benchmarking
  2. UX Design - value proposition
    • In-depth Interviews
    • Focus Groups
    • Digital analytics pre/post review
  3. Design Service
    • Persona Development
    • UX Blueprint
    • Information Architecture
  4. Final Design
    • Wireframe, Interaction Flows, UX Design

Find out how Conflux and Entando can support companies in designing user experience here.

Thanks to a consolidated process of UX research & design, Conflux can help companies in the digital transformation process through analysis, optimization, and design of innovative digital products and services. Our approach is based on “Data, UX Research & Design” and is aimed at supporting the business on its growth path.

Find out more about Conflux' human-centered approach by visiting our user experience blog here.


Join us for a live webinar to learn more about the importance of UX in digital transformation and how to get it right.

Digital transformation isn't just about adopting shiny, new technologies. It's a deep process of change--a new way of thinking. And UX is an essential aspect to successfully navigating that process to connect with your customers, employees, suppliers and partners. 

Let's talk about why that is.

Join us for a webinar entitled "Why Great UX is Essential to Digital Transformation and How to Create It." It'll be on Wednesday, November 4 at 2pm ET. 

In this webinar, we’ll discuss the value of UX design in your digital transformation journey, and how the Service Design Process enables your enterprise to deliver online experiences that connect users to your brand.


We hope to see you there!


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